The scope and reach of Instagram in current times

The photos and video sharing social media application Instagram was launched on 6^th October 2010. The application earned quick fame, especially among the young generation. Currently, Instagram has 800 million plus active users, and the numbers are just multiplying day by day. With the number of active users, there is no doubt the reach of Instagram is quite large and strong as well. In earlier days Instagram was limited to sharing photos and videos only, but in today’s time, it is much more than just a social networking site.

Instagram and business

In earlier days Instagram was not used for business purpose, and Instagram also did not have much business promotion tools. However, as the fame of the application increased Instagram came up with various business promoting tools for its users.The most recent tool is an Instagram business page. The Instagram business page is a free tool and is very beneficial for newly emerging business and the small-scale business to reach out to more and more people through this social media platform. Also, there are various other tools such as daily story which last up to twenty-four hours only. Through this tool, business owners can keep their followers updated about their day to day activity and also keep up the goodwill by adding some manufacturing process photos or videos in their daily stories.

There are also various paid advertisements done by big firms in order to promote and market their business. This advertisement involves a huge sum of money which small business or entrepreneurs cannot effort. But for such people, the free tools of Instagram are more than enough to promote their business at the initial level.For other well-versed business, they can use social media management tools like igerslike.com  which help in the auto-management of the post and also track the growth of the business.

Instagram and employment

With the growth of Instagram users and the inclusion of business-friendly tools, it has given rise to employment sectors. Due to the huge number of users, their demand for certain tools is also increasing. The people on Instagram want something new and creative every day. Due to this demand, there is a high demand for creative and technical individual’s. Instagram has also given birth to a new employment field that is me-me making. Also, the use of Instagram as an advertising platform has created work opportunities in the advertising field. The most influenced employment sectors through Instagram are web development, app development, online marketing, advertising agencies, photography and editing, etc.

Instagram and individual benefits

Apart from the businessman and companies, Instagram benefits its users on an individual level also.E.g., there is a huge number of freelancers are searching for freelancing opportunities, and there are various pages/groups on Instagram which allow people of similar interest to connect and share their ideas and requirements. Through this process, people get exposure to direct work opportunities, and the individual can work easily on a freelance basis.

Showcasing talent and self-publicity

Nowadays, people are showcasing their talents through Instagram photos and videos on their pages or in the groups of similar interests. As there are a lot of users, the talent reaches millions of users at the same time, and several users also appreciate it. At times, it is found that certain users or business upload photos/videos with a motive of gaining instant publicity and fame. Depending upon the content the post is either appreciated or trolled.

Instagram for social causes

Apart from using Instagram for various business and publicity motives it is also used for various social causes like donation and raising fund for any social cause. These causes may include funds for the needy, funds for animal protection, disaster-affected victims, etc. Likewise, it is also used to protest against various social issues and taboos. In history, it is seen that people have raised their voice publicly against various social issues.

Instagram algorithm

In earlier years the algorithm of Instagram was simple and chronological that is the latest post could be seen first in the Instagram feed. But in the past few years, Instagram changed its algorithms it is no more chronological. The Instagram users were however not happy with the change due to which the “keep Instagram chronological” request had gained seventy thousand signatures in just one hour. Even though a large number of users had requested to discard the algorithm changes however Instagram did not do so. Today Instagram algorithms depend on three main factors such as the interest level of the users, recency, and relationship of users among themselves.

In simple words today, Instagram does not show the most recent post of people first in the news feed, but it will show the post of people whose post to like the most or the person you follow the most or the one who is photos you like the most. Instagram tracks this through certain tools and makes sure that you miss no posts from your loved one. Initially even though this algorithm it was not liked by users but as per Instagram after the changes in the algorithm people are not able to see 90% of posts of their near and dear ones which early was approximately 50 percent or less.

How to increases the reach of the Instagram post?

Instagram provides the best tools to promote a post, but there are certain tactics in which the reach can be expanded. One of the most important tools is using hashtags! Instagram users use a hashtag before a word to search for anything on Instagram if you want your users to reach your product more and more you can do this by adding popular hashtags to your post. Apart from that, you can also tag people in your post due to which the followers for people you tagged can also see your post thus increasing the reach of users. Several other options such as going live, adding stories,posting on multiple peak time are some of the things that can be done in order to reach out to more and more people.

Thus, Instagram can be used for multiple purposes, and the outcome is really commendable.

Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

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