Just as SMS communication is highly significant in our day to day interaction, bulk messaging proves its importance in business marketing and communication. Using bulk SMS services, the business can interact with a huge number of target audiences effectively. SMPP protocol is a standardized telecommunication protocol that helps businesses in implementing bulk SMS within their structure. SMPP protocol is also known as short message peer to peer protocol. This protocol allows the transmission of large numbers to and from business applications. Trans-reception of these short text messages between business applications and end-users is supported by globally accepted level 7 TCP/IP protocol. Whenever the business unit or client entity wishes to send/receive messages from/to the target audiences, it establishes a firm and secure connection with SMPP servers. Once the connection is established, the application can send tons of thousands of bulk messages using best in class services of SMPP service providers.  Utilization of universally accepted standard Level 7 TCP/IP protocol in pre-existing business frameworks results an average throughput of SMPP services is 300 messages per second.

Reasons for choosing bulk SMS service via SMPP solutions

We all are well acquainted with the concept of short service messaging and often find ourselves using the same. This service is highly convenient in establishing communication between mobile users. Unlike calling functionality, SMS can be sent and/or received without disrupting the privacy of the recipients and simultaneously communicate the important piece of information. Just as we use SMS services in our day to day life, business units identify this service as an effective mode of business marketing and communication. Using bulk messaging services provided by various SMPP service providers in India, the businesses can reach out to their target audience effectively.

Why marketing with bulk messaging

Marketing is the core of any business institution. If the institution focuses correctly at this core, it can connect with millions of business audiences and potential clients and spread its business word. On the contrary, if business marketing is performed ineffectively, the business may get exposed to fatal failures and downfall. Stating the above concept with a simple example, there might be a great business unit that produces or offers great products/services. Ranging from the build quality to service aesthetics, every aspect of this organization is finely carved and terms to bring in a sense of good customer experience. However, the organization fails to employ much attention to its marketing campaigns. Failing to promote the firm results in a situation where not many people know about the quality products, offers, and discounts offered by it. Since there is minimal exposure to customers, the firm often goes unnoticed or terms to be an underdog. This further results in lesser business sales and its associated issues.

Only if the business would have paid a fraction of dedicated attention to its marketing campaign and crafted effective business promotion plans, the outcome would have been extremely different and affirmative. Bulk SMS services prove to be one of the most effective business marketing techniques that can be harmlessly employed in business frameworks and eliminate any possibility of downfall as observed in the former example.

Bulk messaging with SMPP Services

Bulk SMS sending helps the business to communicate with large sects of target audiences quickly and effectively. In the process of doing so, the business needs to utilize the unquestioned power of telecommunication and the Internet. SMPP protocol is a standardized telecommunication protocol that helps businesses in implementing bulk SMS within their structure.

Stating in technical terms, SMPP stands for short message peer to peer protocol. This protocol allows the transmission of a large number to and from business applications. Trans-reception of these short text messages between business applications and end-users is supported by globally accepted level 7 TCP/IP protocol. Whenever the business unit or client entity wishes to send/receive messages from/to the target audiences, it establishes a firm and secure connection with SMPP servers. Once the connection is established, the application can send tons of thousands of bulk messages using best in class services of SMPP service providers.

The significance of Level 7 TCP/IP protocol

SMPP server providers in India utilize universally accepted standard Level 7 TCP/IP protocol to implement bulk messaging via SMPP in pre-existing business frameworks. With the use of this protocol, the average throughput of SMPP services is 300 messages per second.

The transmission of bulk messages is purely a factor of telecommunication. Therefore, SMPP applications must be highly compatible with employing the power of telecommunication for sending and receiving SMS. Additionally, it is worth mentioning that the majority of internet and mobile operation mechanisms are based on TCP/IP protocol. Comprehending with the above-stated consideration, SMPP applications play well on integration with TCP/IP socket connections. Speaking in layman terms, socket connections are the set of port programming libraries that are readily used by developers in developing SMPP clients. The primal benefit of using these ready to use libraries lies in the fact that developers can directly develop client entities with these libraries and yet not bother themselves with the intricate details of port programming and TCP/IP protocols.

Why opt for bulk SMS via SMPP solutions

With the text so far, one can easily comprehend the technical compatibility of SMPP solutions in bulk SMS marketing campaigns. However, adding to this compatibility there are more perks of choosing SMPP protocols. Let us have a quick walkthrough to them.

Friendly User Interface

Various SMPP server providers in India offer their business clients highly interactive SMPP applications and interfaces that gel within the existing business structures. The application interfaces are specially designed so that they allow the users to work with SMPP functionalities while using the aesthetics of their business application. These interfaces allow business users to perform various functions related to bulk messaging effortlessly. Analyzing the SMS delivery reports, scheduling bulk messages and import/export of customer databases into the system are few of the above-stated tasks.

Round the clock technical support

Another striking feature provided by SMPP server providers is 24*7 technical support. With the aid of such support, the intended business units can uninterruptedly utilize bulk messaging services. Though SMPP solutions are completely in line with global standards, the expert team is always available to assist business users with connections and other activities.

Easily software integration

SMPP protocol is highly compatible with any business or third party applications. The business units from any business domain can integrate SMPP solutions into their businesses using application interfaces via HTTP, XML or any other connection protocol.