Instagram Marketing Strategy : Important For Brand Awareness
As our title says: “Instagram marketing Strategy”. If you think Instagram is only for hipsters and foodies then think again! If you want SMM for business growth, you have to consider multiple opportunities to interact with target market across various platforms. Even though Twitter and Facebook might be amazing sectors for posting company updates, but Instagram is emerging quickly as visual solution for not just inspiring audience but also captivating their thoughts.
With over 700 million users, Instagram is no doubt a powerful marketing tool for companies from various industries. However, just like with other marketing ideas, you have to take proper steps to increase success on frequent and steady basis. You need to know Why Instagram Marketing is Important for brand awareness before using it on your own business.
Visual content is mandatory for creating marketing strategy:
Photos are proven to be most-engaging content on the internet. Recent studies have indicated that visual posts can produce 650% higher engagement than simple text posts. It is stated that Instagram is a perfect platform for engaging fans and forcing them to come back. Using this social media site for resonating with audience through visual medium can help developing brand success across board. You can further incorporate imagery on Instagram into other marketing channels too like email newsletters, blogs and more.
Perfect spot for sharing stories:
People grew up with happy tales and they love stories. They can easily get engrossed to turns and twists of spicy stories easily and use this behavior in your favor for growing business. From business perspective, telling story is perfect way to communicate with audiences and create an emotional attachment. Sharing some visual contents is perfect way to let audience know that you think about them and build potential relationships too.
It is always important to head towards customer first and not quite creating ads, which are product centric. That’s when Instagram comes to play. It offers encouragement to add emotional response to brand, which results in positive impact on success of overall business. Right from visibility to sales, there are so much more!
Instagram marketing to reach heavy audiences:
As mentioned earlier, there are roughly 700 million users of Instagram monthly. So, this platform offers wide potential audience. If you post on Instagram, hashtags are vital to get content out and in front of people. Just ensure to use relevant hashtags which your targeted audiences might be looking for. You can even try to create targeted advertisements for reaching out some potential customers, if you have extra time and budget by your side.
Try focusing towards useful insights and feedbacks:
Being small marketer, you have already monitored conversations relating to your products and brands on social media. You further keep track of mentions on blogs, forums, Twitter and on Facebook. But what about your brand and its posting on Instagram! It does not matter if you are present in that channel or not, people will still use Instagram for discussing about your brand just like in other social channels.
They might have already published pictures of your services or products, recording videos and even commenting on other things about your brand. With such a huge user base in Instagram, you cannot just avoid these feedbacks! It is important to understand how customers can perceive brand and ways to identify brand advocates. Instagram is already listed as goldmine for procuring some promising insights from customers. Don’t let this chance skip away from your hand!
Proper engagement with community:
Instagram has highest average engagement rate among other social channels, even beating Twitter. It comprises of higher brand engaging rate, which places Instagram as perfect platform for branded content. For establishing engagement, you have to follow people talking about brand or products and comment on videos and photos.
You can further start conversations by using hashtags and inspiring others to join. Engaging fans is not just about posting videos and photos, but you actually have to connect. It might be a bit tempting to use bots for commenting and liking other posts but it is not a clever thing to do. Real engagement is what you should be focusing on as it gets translated into real sales.
Check out on competitors:
You may not use Instagram as marketing platform, but your competitors might think it otherwise. So, try creating an account in this platform to check on their activities. See how they are interacting with community and the type of contents they are posting. Is that helping them to gain more views from customers? If so, then try using the same trick for your site. Right from the ways they engage with fans to their contests, you have to keep a check on everything. Even the team working on WordPress development strategies might provide same ideas.
Try using the available tools:
Recently, Instagram has begun rolling out new tools for business uses, to help get most of their accounts just like you get on Facebook business pages. It forms another reason to rely on Instagram for proficient brand awareness. The tools are made complete with CTA solutions, just to help potential customers to call or email you directly. Other than that, Instagram has analytic tools to help evaluate success of Instagram based marketing strategies.
Now you know the reasons to actually use Instagram as preferred marketing platform for growing your brand awareness. Start using it now and it won’t be long when you actually get to grow your business.