Search Engine Optimization or SEO is the process of attaining internet traffic being diverted to one’s website without paying extra money. It seeks to be a part of the Organic or Natural results on a search engine page, because that doesn’t require money, and it gives one the idea that one’s site is doing well in a way.
It is done through the use of keywords which are inserted in the content as subheaders, titles, paragraphs, internal links, hashtags, in metadata etc. Change of fonts, italicized, bold, underlined sentences and words serve the same purpose as that of the use of keywords. SEO focussed domain names are essential as it shoots up the name of one’s website on the top list of Search Engine Result Pages (SERPs). The aim is to humanise the algorithms rather than mechanise it, to improve the quality of the website, to predict the consumer preferences, to make it easily discoverable and navigable.
It’s an independent topic in itself but it’s part of the Digital Marketing spectrum. SEO experts are needed in almost all of the organisations because advertising, marketing and promotion of any industry us facilitated online these days due to the easily access smartphones.
SEO courses are basically diploma programmes which stretch between 4-6 months time. There aren’t many SEO coaching centres because it’s taught as a subject under Digital Marketing Certificate Courses. An SEO Training Centre will teach its students the following subjects/topics-
A number of other techniques are taught to students under the SEO course as well.
As SEO experts and Content Writers students can get employed by Google, Facebook, Amazon, Flipkart and a number of other websites. Apart from the popular correspondence MBA in Delhi, SEO course can be studied here as well. Here’s a list of places in Delhi which offer good SEO programmes-
Offering a trusted and SEO module course in Delhi, National Institute of Information Technology tops the list. SEO as a module is taught under the Digital Marketing Course offered by NIIT in depth. They have cloud campus and offline centres available in Delhi, it’s a 12 week full time and part time programme Rs 40000. Students get to learn Pay Per Click (PPC), SEM,Web analytics etc apart from SEO. Students and professionals can join it. They have a proactive placement cell which helps students get employment opportunities with Flipkart, Big Bazaar, Eureka Forbes etc.
Funded by IIT and IIM alumni, their Digital Marketing SEO module course is getting popularity among students due to its structured approach much like the Distance MBA in Narsee Monjee programme. They have weekend, weekdays and one day (only Sundays) course options available. The course is 84 hours long, available at a rate of Rs 60000. Students receive Google AdWords certification, Google Analytics Certification and Facebook Blueprint Certification once the course has been completed. Placement and internship opportunities are available with ShopClues.com, InkPrint.com, Percept Media and Communication co. Etc. This course is open for students and professionals alike.
Future Wings Media is also a Google partner Digital training agency. They have a 25 moduled SEO course which is government affiliated course which guarantees 100% placement after completion of the practice based training. They have SEO module available in their Digital Marketing Course as well as an independent SEO course. It’s open for students and employees as well as those who fall in neither of the categories. It’s a three month course conducted at their centre on a fee of Rs 11000.
Delhi Institute of Computer Courses (DICC) is a job oriented training institute which offers a short term 3 months long SEO certificate course with on a fee of Rs 7000. This course targets topics like Website Structuring, Keyword Research and Analysis, Major SEO Tools, Off Page Optimization etc. The SEO Course is open for students with complete schooling with 10+2 levels and with a knowledge of computers from MBA or MCA backgrounds, professionals/non professionals can join as well. Placements are provided with UTrendmagnet, Webwise Systems, Travel ChaCha etc.
DSIM or Delhi School of Internet Marketing is another training institute which has partnered with Google to teach an in-depth knowledge of SEO under its Digital Marketing Course.
The course includes SEO related topics such as Engine Algorithm, On-Page/Off-Page SEO Optimization, Measuring of the ROI etc. This SEO course is offered at their centre with additional availability of online tools. The fee for it is Rs 78411. Google is one of their placement partners.
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