Why video marketing is the next big thing on social media?
Videos have turned out to be the next big thing on the internet today. Seeing this explosion of growth, marketers and brands are now very much inclined towards video marketing. Going by the facts, an increase of more than 90 percent is observed in the views of branded content on YouTube and Facebook, lately. If you are someone who was not aware of this power of social media and video marketing, then you are surely in for a big surprise.
Videos are set to be a mega trend and with that being said, surely so is video marketing. This blog can include more and more facts and numbers to prove that but it’d be null and void if you as a marketer are still not aware of the fact that video marketing and social media are now inseparable.
It is no hidden fact that Facebook today is one of the largest social media platforms, worldwide. With billions of active users monthly, there’s barely any region of the world where Facebook has not sprinkled its magic of connecting people. With that being said, Facebook users spend a huge chunk of their daily routine on the platform, surfing and scrolling. If facts are to be believed, audiences are said to have watched 100 million hours of video, every single day. Similarly, YouTube has a massive audience for itself too. People have been bookmarking this video portal ever since its inception. Be it mere cat videos or ‘how to wrap your cat during winters’, these platforms have it all. So no matter what your business is, video marketing should be an integral part of your marketing mix and it must reach these massive social media platforms as well.
If you still doubt that what’s so great about videos, then here’s what you need to read. Social media is very alluring. From your kids to your elders, to including you, each one of you is somehow touched by the reach of social media. It can Facebook, Snapchat, Instagram, or anything. The world is so constantly bombarded with everything digital, that it is somehow now about authenticity. You hear of a new product and what do you do next? Go and check for online reviews, right? That’s authenticity. And if you like something, maybe a piece of content, what do you do? You share, and re-share. Digitally. And mostly, you share videos. Same goes for your audience. Hence, video marketing is what they’ll really connect with.
If you are a newbie to this, you must know for the fact that videos aren’t limited to anything. Not even in type. Here’s a list of different types of videos that you can choose from, and then get crafted around your brand:
– Animated Explainer Videos
All the aforementioned types of videos are engaging, entertaining, and informative. And, they are visually eye-pleasing too.
There has been a slow shift towards vlogs lately. Earlier, people had a lot of time to sit and relax and read. But today, it’s all a blur. And in nick of time, vlogs are at your service. And not to forget, you can also place your products very candidly and smartly in these videos. Isn’t that great?
Market today is revolving around these videos. There are a number of businesses that have hired explainer video companies to have ace explainer videos. These videos are so engaging and fun to watch that they are heavily garnering conversion rates for a lot of businesses.
Put up an influential or funny interview and people will share it. Your video should either influence them or humour them. Either way, it’s a win-win situation for you.
Such videos are a great yay for the audience. Whenever they are stuck with your product or service, they can watch and re-watch your video that will have every bit of detail explained. This will require no human effort time and again for trouble-shooting. Effective much?
If you have an app, such videos are a must. You can either shoot a live video or an animated one. With subtle integration and the audience will surely connect to it.
If you have an audience base, you must shoot a company video where your teammates narrate fun stuff about the company’s inception and experiences. Such videos turn out to be a great boon for the audience because they involve engagement, and an emotional connect.
Out of these videos, you can choose one or multiple, as per your budget, aim and audience. What you need to realise here is the fact that be it any form of the video, it will have an audience, a target market. All you gotta do is, craft a crisp video, sprinkle some good humour or information that is worth sharing and you’ll see the magic. You’ll have a base of an audience like never before and that’s what really matters.
Author’s Bio:– Hello, I am Komal, Co-Founder and CEO of MotionGility – An Animated Explainer Video Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as Explainer Video, Whiteboard Video, Educational Video and many more solutions. For any query or business partnership you can contact us at [email protected]