Add more virtues to your Non-Profit organization with Bulk SMS
A non-profit organization is completely based on two things: money and communication. To accomplish the organizational goals and to carry out its day-to-day activities, money is the core requirement and to facilitate the smooth functioning of the NPO, sound communication is a must. To cater to both these needs, Bulk SMS is undoubtedly a very effective tool. SMS enables an NPO to communicate with donors, volunteers, and many more. It is a cost-effective way to maintain communication with everyone needed to run the organization.
For a non-profit organization, there is always more to be done, more activities to be done, more fund to be raised, more people to help. Being the most effective communication channel with more than 98% open rate, SMS allows an NPO to achieve more efficiency in less cost. Below are the ways in which an NPO can leverage its organizational activities to gather and deliver more:
Enhance the effectiveness of communication
One of the peculiarities of the text message is that it is more personal than mail. It gives you an opportunity to establish en rapport (harmonious relation) with your donors and fundraisers by maintaining effective communication with them. Make your donors and fundraisers feel like they are part of your organization. Besides, volunteers, employees and all those who are associated with the NPO, can also be communicated well using the multi-utility tool.
A tool which assists in crucial time
Sometimes, it becomes the need of the hour to quickly and instantly disseminate the information. An urgency may call to reach out to people instantly. A need may arise to call the volunteers to assist during blood donation drives, etc. immediately. SMS, being the quickest and instant communication channel, can serve the purpose in urgency. 98% of the messages are read within a few minutes from being sent and it doesn’t even require an internet connection to send or receive the text messages. Such immediacy and productivity of text message make them a reliable tool to be used during urgency.
Run a ‘text to donate’ drive
Plan a strategic campaign to raise the funds. Create a message and send it to the prospective donors along with the noble motive of your organization. The advanced tools like URL shortener enable one to send the link of the landing page with the text message. You can send the link of your landing page with the message without consuming the character limit of the message. Added to that, the advanced solution allows you to track your campaign by giving you crucial insights like who has clicked the links along with their mobile numbers. In this way, you can improve your marketing strategy using such analytics.
An information dissemination channel
Send the details of events and activities to the audience at large using text message. Bulk SMS are being used as an information dissemination tool by diversified organizations. The tool allows you to send notifications, alerts, reminders, etc to the target audience at just a click of a button. Be an always available organization for your donors, stakeholders, and volunteers using text message.
Keep your donors and stakeholders updated
Make your donors and stakeholders familiar with the development of the projects/activities for what fundraising has been done. Keeping donors update with the application of the funds to build trust and allows donors to see their funds are being utilized well. Besides, it also increases the relationship with donors and stakeholders.
Strengthen internal communication
Right from managing volunteers to communicating employees, send text messages to strengthen internal communication. Send meeting details, event information, and other requisites via text message to the volunteers and employees. In an urgent situation like if any donor has given us a time to meet for fundraising or other important purposes, a text message is the best tool to convey the information. In the form of a storehouse of information, it serves as the evidence itself.
Gathering feedback is of utmost importance for an NPO, as the activities and events are being carried out for the welfare of the public. Take the feedback of the public as well as of donors, after completing the events or undertake the activities. In this way, you will get important information about how to improve your events and what more you can add in them to deliver more to the public.
To cater to both these needs, Bulk SMS is undoubtedly a very effective tool. SMS enables an NPO to communicate with donors, volunteers, and many more. It is a cost-effective way to maintain communication with everyone needed to run the organization.
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