Bulk SMS communication has been into business marketing industry for over a decade now. With the changing time and technology, the industry has witnessed numerous changes in the functionalities and operations. When seen in flashback for the bulk SMS services provided a decade ago is completely different than how it is executed today. With the advancement in methods and technologies, various factors of SMS services have been altered to yield good results. Some of these factors are cost-effectiveness, delivery speed, the internal process, etc. However, what one must surely note is the fact that bulk SMS services have always been a marketing player and in today’s business world deems to craft a new way of promoting businesses. Various bulk SMS gateway providers and service providers acclaim this notion.

Expressed in general terms, bulk SMS service is the mechanism that allows business applications to send and receive SMS to and from millions of business audiences across the globe using the power of widespread and efficient telecommunication network. Therefore, the business houses can interact, promote their business, express about the ongoing offers and discounts, update the customers about their recent activity or transaction with business and perform many other communications by simply sending/receiving bulk messages. As the name ‘bulk’ indicates, the messages are sent to tens of thousands of target audiences. In spite of having such a wide potential of bulk messaging, this service proves to be highly inexpensive and economic friendly for the business units. Let’s explore more about the economic aesthetic associated with this service.

The economic aesthetics of bulk SMS communication …

Bulk messaging is termed to be the most inexpensive business marketing and communication technique. Physical marketing and promotions through pamphlets and billboards require a great deal of investment. Along with the materials required for such physical promotions, the business is also supposed to fund additional resources such as manpower and distributors. Similar scenarios can be witnessed while considering phonic marketing. On the other hand, SMS marketing requires no such external resources or materials and thus is fairly inexpensive. The only requirement for enabling bulk SMS communication is the purchase of SMS credits, bulk SMS API, and the bulk SMS gateway from the bulk SMS gateway provider.

Counting on the return on investment ratios, SMS communication undoubtedly wins over the former two marketing techniques by a great margin. Talking numbers, the statistics suggest that the business application can send more than 15 messages to the target audiences in the same cost when compared to one phonic call. When compared with physical marketing, SMS communication outwits by a factor of more than 100 units.

Direct internet to mobile messaging …

In the initial days of bulk messaging services, sending messages using the internet was a dream that could not be achieved due to technological restrictions. Back in those days, the SMS gateway used to be a physical hardware device that contained various SIM cards within it. If the business unit had to send or receive messages from the business audiences, then it had to use this hardware to send/receive text messages to and from the end-users by employing its routing mechanism. Since the hardware had limited SIMs functioning with it, it was fairly not possible to handle all the incoming and/or outgoing messages at the same time. Therefore, only a given number of messages could be catered by the SMS gateway. This process evidently reduced the overall efficiency of the gateway and the bulk SMS services. Moreover, the cost involved in the execution of this process was pretty high as multiple gateways were individually interconnected with every mobile phone in the given network, just as the regular cell phone does.
However, the bulk SMS dynamics have greatly changed over the frame of time. Now the process of bulk messaging has been simplified to gel with the existing business marketing structure. In today’s high-tech world, the bulk SMS gateway providers allure their business clients with efficient SMS gateway software that use the power of the internet to send/receive bulk messages. The gateways route the trans-receiving messages to the widespread telecommunication network through this software. The SMS gateway is bi-directional and is connected with the telecommunication network on one end and the bulk SMS application interface on the other.

On a wider scale, there stands a network of SMS gateways virtually interconnected to each other. These gateways are then individually connected with the mobile phones to which the messages are been targeted. Therefore, if the business application needs to send a message to ten thousand end-users at any given time, the messages are channeled to travel from the bulk SMS application to telecom network via the SMS gateway. Within the scope of this gateway, the messages are routed and directed towards designated region gateways using the virtual connection of SMS gateways. In case of one gateway failure within the network, the intended messages of that particular gateway can be re-routed to adjacent systems so that none of the crucial messages is lost and can be timely delivered to the end-user within time. This feature of modern-day networking makes bulk SMS services fairly secure and reliable in terms of message delivery and promptness.

Since not all the gateways need to be connected with each mobile phone, the connectivity algorithms and mechanism simplifies to a great extent and a known hierarchy is achieved. This enhances the overall efficiency of the system and makes the current day bulk SMS service lightning fast and responsive. Adding further, the current day gateways use the potential of internet services, which eliminates the usage of physical SIM cards on the side of business houses. Therefore, the business units need not worry about getting designated SIM cards to send messages. Along with the elimination of physical SIM, the gateway is fostered to handle tens of thousands of bulk messages simultaneously and causing no delay.