We are the denizens of a cyber world where technology enhances the everyday. With the progressing years, numerous technological revolutions have also constructively boosted business marketing and communication. The introduction of bulk SMS API to promote business is one of such revolutions. Taking a broader view of bulk messaging services, SMS marketing proves to have a great influence in realizing success. Just as we use short message services to interact with others, business units utilize bulk SMS to easily reach out to their target audience and expose them to business activities and promotions.
In other words, by the use of the above-stated marketing technique businesses and organizations painlessly interact with a business audience and keep them embraced with regular updates, business promotions, offers and discounts, transactional activities, etc.
What is the role of bulk SMS API?
Just as the name indicates, an SMS API (commonly used the acronym for Application programming interface) is system software that integrates bulk SMS services with a variety of business applications. To highlight the same, here business applications hold a wide range of system apps such as software, CRM, third-party applications, mobile app, services, etc. An SMS API is specifically designed to send and receive bulk SMS to and from end-users conveniently and securely.
To get a better understanding of API, let us take into account the process of SMS communication. To send or receive messages to or from the end-user, the business unit needs to interact with the short message centers or SMCs. bulk SMS gateways help the business in doing so. In general, these SMCs are also referred to as telecom operators.
A bulk SMS gateway is a cloud server system that is well connected with the network of these operators. The gateway routes each sent/received message and transmits/receives it to the designated message center. However, the business can not directly connect with the above-stated gateway due to technical and architectural differences. To outwit such differences, SMS API comes into play.
SMS API: your bulk messaging prerequisite
Both systems, namely business application and the SMS gateway are developed using concepts of programming languages and algorithms. However, depending upon the deliverables associated with business applications, the programming languages are varied measurably. Therefore, while some applications are developed using .net core and java, some are developed in PHP. An API enables smooth interaction between the SMS gateway and the specific business application.
Let us take a close look at four elementary functions of bulk SMS API.
Real-time reports generation…
SMS tracking is highly important to accomplish a successful marketing campaign. As a business you must be well aware of the statistics of bulk messages sent, successfully received, responded, etc. All these numbers help you in accessing the campaign and also to take further action. However, while we discuss bulk SMS services we are talking about millions of messages sent and received every day.
For business units, manual tracking of such a huge number of messages is fairly not possible. Along with sending and receiving bulk messages, the API performs the task of report generation at business disposal. In other words, modern-day SMS API is responsible for allure business units with auto-generated SMS delivery reports and stats. Here, it is worth acceding that API algorithms allow the generation of real-time reports.
The reports generated include accurate numbers under the head of delivered messages, failed deliveries, bounced SMS, etc. Additionally, business units can also download and utilize these reports in business marketing presentations.
Sending SMS in multiple formats…
The world of SMS is no longer limited to simple, monologues text messaging. On the contrary, now messages can be sent to the target audience in a variety of formats. To name some, WAP, text messages, responsive alerts and push notifications are few of the most used SMS formats. Push notifications prove to be highly beneficial for business units that intend to frequently interact with their target audience using transactional bulk SMS services.
Also, SMS API enables businesses to send messages to the end-users in a variety of languages including numerous regional dialects. This is mainly possible because of the two-way paging mechanism.
Handling received message responses…
For several sent messages, the business anticipates a reply or response from the recipient. This response may be in regard to some surveys, polls, etc. SMS API is designed in such a way that it can effectively handle such responses and promptly report to the business unit.
Numerous SMS API providers offer bulk SMS API that can handle the huge number of responses. To name, MsgClub is a well-known API provider who equips their programming interfaces with best handling algorithms.
Along with the above-stated functions, SMS API enables the business units to perform numerous other actions and activities that measurably enhance business marketing and communication campaigns.