The 21st century has witnessed numerous technological revolutions that were merely an imagination in the past few decades. To name one, smart bulk SMS is a classic example of how communication has enabled business units to interact with zillions of the audience just by using bulk SMS gateway API. Counting on conventional business marketing techniques such as billboards and advertisements was pretty effective in communicating business words to the public but was unreasonably expensive.
Furthermore, these techniques also failed to establish a personal connection between the business unit and its target audience. Trashing the demerits of conventional marketing techniques, bulk SMS solutions not only prove to be highly effective and inexpensive but also feature business ventures to nurture a healthy business relation with its target audience.
Simply put, bulk messaging is a simple technique using with the business venture can send/receive short messages to millions of specified mobile numbers with the help of powerful bulk SMS gateways and application interfaces provided by numerous bulk SMS gateway provider in India. These SMS can be sent/received to the users just at lightning-fast speed, therefore establishing an immediate communication channel between the above-mentioned entities.
Promoting your business with bulk SMS gateway API…
We often receive promotional business SMS from brands and institutions detailing ongoing discounts, offers, sales, etc. Say for instance,
H&M network is celebrating its 50th anniversary this month. To celebrate this wonderful moment, enjoy flat 50 percent off on all our clothing apparel on shopping between 10-20 January 2020. Do visit us at your nearest store or www.hmstores.in. Happy shopping! ’
These messages are received by us directly on our mobile phones and therefore grab our immediate attention. Such grabbing power of SMS communication is highly exploited by bulk SMS gateway providers in India to offer business ventures effective bulk SMS services and help them market their venture in the best possible manner.
Uses of Promotional bulk SMS services for your business…
May it is any business industry, business marketing is an essential activity performed by the working institutions. Ranging from e-commerce ventures to brand outlets, governmental institutions to NGOs, private companies to politics, promotional bulk SMS proves to be highly effective. To enable business ventures in performing promotional marketing bulk SMS gateway API makes up a great contribution.
Let us take a look at various applications of promotional mass messaging and the vivid use of gateway API in it.
1. Increasing business sales and brand advertisement
Reports confirm that bulk SMS solution is the best-known marketing technique in the 21st century with maximum lead to business conversion rates. Marketing funda is fairly simple, ‘the more business reaches the potential audience and leads, more is the probability to encash them.’ With this service into action, any institution can effortlessly reach out to its potential leads and update them about the products and/or services offered.
2. Enhancing B2C interaction
Often there are situations where you as a business might wish to update the mobile users about your ongoing/upcoming events, parties or product launches. Bulk SMS gateway API helps you to craft invitation messages that can be further sent to your business audience via SMS services. By doing so, not only you feature the brand to establish healthy communication with its audience but also the message recipients feel a sense of belonging towards the concerned brand.
To effortlessly draft invitation SMS, MsgClub, an established bulk SMS gateway provider in India furnish its clients’ highly effective invitation SMS templates that can be used by the latter entities to draft personalized invites. One of the templates invites is shown below:
‘Hi username, after receiving great love from Indore, H&M is now pleased to announce its grand opening of another brand outlet at the address. Book your calendar for date & time and join us at the outlet launch.’
To send bulk SMS using the above template, all you need to do is feed in the required fields (underlined in the text) and leave the rest on the gateway API. Powerful application interfaces by MsgClub are equipped to automatically fetch customer’s details from your pre-defined list and send personalized messages to the desired audience. Therefore, the message that end-user might resemble:
‘Hi Jayesh, after receiving great love from Indore, H&M is now pleased to announce its grand opening of another brand outlet at M.G.Road, Indore. Book your calendar for Saturday-18th January 2020 and join us at the outlet launch.’
While you might not be thinking about promoting your products, updating the concerned audience can prove to be beneficial for you.
3. Sending Promotional messages
Promotional bulk messages are the most common kind of bulk SMS services used by business units across India. There might be various offers, seasonal discounts, loyalty programs that you might wish to offer your customers and potential leads. By using the above-mentioned SMS services you can easily do it and update the target audience with every single information just in a jiffy.
One of the most exciting features of bulk SMS gateway APIs offered by MsgClub is its SMS scheduling option. With this option into action, you can pre-handed draft the message and target audience and then schedule an SMS job to be shot at your given time. The SMS API triggers this job and send the target audience drafted bulk SMS at the time you had specified.