By realizing the increasing significance of incorporating videos in the marketing strategy, not only big brands and companies are massively increasing their budget for video campaigns but also entrepreneurs and small start-ups are beginning to take hold of the power of video content. YouTube just released that people are spending over 1 billion hours watching video each day. This statistic drives our attention towards the skyrocketing advancements that videos will possess in your marketing campaign in the near future. Creating marketing videos often isn’t cheap, so make sure to get the most out of your investment. You need to approach your video marketing strategy methodically with a performance mindset.
How to create a video marketing strategy with five easy steps?
Step 1: Target the right audience:
The video should be intended to deliver to the needs and interests of your audience. Try to determine your target audience, if it is for a particular age group or for a particular gender or religion. Next, determine which platforms are best where you can publish your video so that it reaches the right audience. It’s important to self-analyze your video and check if it’s intended to provide a solution to your audience for their problems and force their attention to fall on it or they will simply scroll up your video.
Step 2: Nail your video goal:
A short video with a direct message is the key to your video creating strategy. Determine what result you are expecting from your business video, if it is for increasing brand awareness, for explaining your product or for some other reason. Once you have settled on that, you can then clarify the content that will be most effective to get that message across.
Step 3: Create Your Content
Content acts as a building block for your video. Make sure it appropriately conveys the objective of your video. Keep it short and crisp. Determine your content before you start shooting your video. The content of your video can include animations for explainer videos or it can include an expert interview to embark inspiration in your audience. All it depends on the purpose of your video.
Step 4: Divide, Conquer and Upload your video content
Once you finalize your content strategy and publishing platform, you’ll need to div9de the tasks to get the videos recorded. They can include writing scripts or talking points, setting up lighting and/or green screen, recording and editing the videos. Once you’ve recorded and edited, you are ready to upload your video content. To reach out to the maximum target audience it needs to be on social media websites as well such as Facebook, Instagram, Twitter etc. Such platforms allow your videos to be shared which leads to an increase in click-through rates. Other than that make sure to upload on YouTube, since it is the second largest search engine after Google.
Step 5: Keep an eye on your metrics
To justify your investment the most significant thing is to analyze the associated results. For that, you need to keep in mind that what was the main objective of your video. It might be to increase brand awareness, engagement or conversions. So analyzing your results accordingly is what’s required. Make use of metrics such as view count, conversion rate, play rate, click-through rate, and bounce rate.
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Mir is the Marketing Communications Manager at Digital Vidya. He has a British Master’s in the field of International Business and Management, and over five years of work experience particularly in the fields of Promotions Strategy (Online & Offline), Branding, Public Relations, Content Creation, Agency Management, Project Management, Account Management, Client Servicing and Business Development.
He has a strong exposure to working with B2B and B2C clients with a hands-on experience in working on 360-degree marketing promotion campaigns.