The short SMS technology or short messaging service was discovered by Matti Makkonen. But back then when Makkonen invented this service, the world did not know that those days were soon approaching when this form of communication would become indispensable. Specifically, with major advancements made in the field of mobile technology, people cannot even think of living their lives without the use of bulk SMS services.
The popularity of Text Messages
The people living in these modern times are habituated to texting. They find texting easy and thus like to send and receive messages. Not only adults but even young children and old and aged individuals are able to use messaging facilities in the most perfect manner. There is not a single individual at present who might not have received messages from families and friends. Such messages are always desirable and you even wait for the same. These are personal messages regarding the health, well-being or regular activities of people living far away from their loved ones. However, there is yet another form of SMS people engage in and that is business messages or commercial short messaging solutions.
Business Messages and Their Uses
Business messages are messages sent in bulk to existing customers of a business or to prospective buyers detailing them about certain products and services a company deals in. Businesses looking to make it big in the field they are serving need to deal with the sending and receiving of bulk messages. These messages can help them in staying connected to their customers while keeping them updated about everything and not just products and services.
Take for instance; you might have got messages on your phone regarding downloading certain applications from online websites or from retailers selling their products and services on the internet. Businesses also deal with messages regarding the latest promotions and invitations for parties from new hotels in the city. The government agencies also send messages to the public regarding some requirements like Aadhar, Voter ID, safety concerns and so on.
Why are Companies Looking to Become Bulk SMS resellers?
Bulk SMS is in at present. Bulk messaging works in the form of one of the most significant marketing tools for educational institutions, government offices, and banks. Because of the popularity of these solutions, the services of bulk SMS gateway providers have gained huge popularity in recent times. it is also because of this reason that more and more companies are looking forward to becoming a bulk SMS reseller. Some reasons why it is considered lucrative to serve as a bulk SMS reseller are as follows:
Low Risk and Low Investment
The only thing that you need to do as a bulk SMS reseller is buying SMS credits from bulk SMS providers and resell them at a price you are comfortable with. Because you are buying the SMS credits in bulk, the cost involved in the reselling procedure is low and the risks are also very low.
Direct Communication with Customers
As a bulk messaging reseller, you will have a very small group of clients and serving these small groups of customers is easier than serving many of them. You will be able to reach every customer individually and explain to him or her about your services. This will also give you the scope to build a good rapport with the customers.
There is no need for bulk messaging resellers to wait in order to make huge contacts. They can easily choose small groups of clients to resell SMS credits. The key here is getting started with bulk messaging services. Once you are on the path of providing bulk messaging solutions and you grab good success in this field, your popularity will spread very fast. You will not have to out a lot of effort into increasing your contacts and your business. The whole procedure does not call for high-end marketing techniques. Only a bit of effort and time contribution in the beginning and you will be right on track in communicating with more and more customers.
Texting Messages Unobtrusively
The majority of the times it happens that you find it difficult to call each and every person to place their views or for promoting the products and services of your company. Also, customers might find it irritating if they keep receiving calls from your end. This might lead them to hang up the phone instantly. Here bulk SMS solution providers have an important role to play in placing and putting their information and ideas to people without causing any irritation. The only thing that you need to do as a reseller is to send SMS credits to the mobile phone of the customers. They will receive the messages, go through it and even respond if they like to do so. The whole procedure does not consume a lot of time and is less erring to the customers.