In our day to day calendar, we receive several business messages. These messages expose us to new products, services, offers and discounts the business units wish to offer us. Promotional messages are a classic example of these kinds of messages. Additional to these messages, we also receive transactional messages that detail specific information based on our activities. The one-time passwords or OTP SMS prove to be a justified example for transactional messages. The common objective shared by either kind of SMS is to connect with the end-users and establish a communication channel between business and customers. Business communication using this channel is known as bulk SMS or mass messaging services. In simple terms, bulk messaging is a marketing science of interacting with the huge number of the target audience with the help of SMS communication.

Preference for SMS communication

Short messaging service or SMS has always been one of the most feasible ways to interact. Owing to its simple and straightforward functioning users from all age groups find great ease in using SMS to exchange information within their community. Apart from being fairly convenient, this service is also user-friendly and economical. Adding further, unlike phone calls, SMS can be read to end users as per their convenience without interrupting recipients’ privacy.  A recent survey suggests that 90 percent of end-users prefer SMS communication over business phone calls and respond positively to the former mode of communication. Another survey report claims that an average of 97 percent of business messages is read by the recipients just within 3 minutes of SMS delivery.

Analyzing such factors and the affirmative attitude of the business audience towards bulk messaging, various businesses have implanted bulk messaging services and bulk SMS API within their business marketing models.

Adding a sense of individualism

Everyone likes personal attention. Comprehending with human nature, we tend to be attracted towards brands that cater to our attention. This proves to be a major factor why we are inclined towards a few brands amongst a vast variety of options that are available to us. Looking at the business perspective, this physiological human attitude proves to be a driving factor for business success or failure. If harnessed properly, the organization is exposed to unparalleled success. To provide customers with such a sense of individual importance bulk messaging can be used as an exemplary marketing tool.

One of the major reasons why bulk messaging is highly popular within the business domain is the sense of individualism that comes along with bulk SMS. Amongst all the possible marketing techniques exposed to the business world, this technique enables the business units to individually interact with each one of their target audiences.

Achieving individualism by using Bulk SMS API

You might be wondering about how we can give end-users individualized attention by using bulk SMS services. Well, known business units own a customer database holding data for the huge number of target audiences. Depending upon the scale of operation, business domain, and the organizational structure, this range can vary anywhere between a few thousand to tens of millions.

With general convention, interacting with such a vast set of the audience can be quite a cumbersome activity. However, with bulk SMS API into the picture business marketing becomes a fairly easy and convenient job. An SMS API is an application interface that acts as a connective link between business software and bulk messaging systems. Business applications such as CRM, customer databases, etc prove to be a cenote of customer information. This information vastly includes customer details, their preferences, business activities and much more. If the business unit wishes to send bulk SMS to these end-users, it must furnish this information to the bulk SMS gateway. This task is taken care of by the SMS API.

These APIs are crafted with deep analytical intelligence and experience. Using the embedded algorithms the application interface is capable to extract specific information from the vast reservoir of business database and create user-specific messages. Let us look at a classic example of this process.

Let us assume that you as the business wish to send a new promotional message to a given set of audiences that purchased from your outlet in the past three months. Additionally, to make the message much more personalized, you intend to address the receiver with its first name. You might assume that it turns out that the prepared list consists of thousands of target audience. Manual segregation of the above-proposed data and preparation of individual messages can be a tedious and time-consuming activity. However, with SMS API into action, this activity can be performed just within a few seconds.

Further, you as the business user can select from many predefined templates that come handy with SMS API. Once you select the template and perform some user-friendly clicks on your system, the promotional message can be routed and sent using a powerful bulk SMS gateway.